jewelry industry Archives - Data in the Rough

Jewelry Business Look Back Series: Gemvara

February 17, 2024February 17, 2024Michelle

A year ago this week, an online jewelry store announced it business was ending not at the end of the month or week but that day. Gemvara, an online jewelry store started in Boston, was a hot new company in the early 2010s due to proprietary technology that created your custom piece through CAD design in real time. Imagine following them and seeing this posted:

This was dated February 13,2023. Jewelry stores closing is nothing new, but this story is interesting in that it tried to have no inventory of jewelry and started entirely online. With my experience of going to school and living in Boston for a time I got a chance to see this company from about the … Read the rest

Why doesn’t the Jewelry Industry put out a Superbowl Ad?

March 5, 2020March 5, 2020Michelle

Last month roughly 102 million people watched the Super Bowl and 23.6 million tuned in to see the glamour, gowns and winners of the Oscars. Town and Country put out it’s February 2020 edition with the 3^rd Annual Jewelry Awards and after the first two events I thought, who is this really reaching, and should the Jewelry Industry think about a different strategy to reach consumers?

I’ve done a more detailed analysis on the last two awards issues here and here last year. This time I’m going to ask some bigger questions that might get you thinking about how you want to market your company. Let’s first look at how Town and Country presented the awards this year.

Town … Read the rest

2nd Annual Analysis of Town & Country Jewelry Awards

February 5, 2019February 5, 2019Michelle

It’s that time of the year again! The 2^nd Annual Town & Country Jewelry Award results are in! I analyzed some pieces of the awards last year and you can read it by clicking the link. I’m not going to go through all those points from last year. I want to only look at one main issue I had with the awards and focus on how the awards have moved forward.

If you are a subscriber to Town & Country magazine you probably got a cover like this with your magazine last week.

Anne Hathaway in a multi-colored dress with a long rose gold earring. The rose gold earrings are by Vhernier, named innovator of the year in … Read the rest

Evolution of the Jewelry Industry in America-Mid-19th Century

September 2, 2017Michelle

On to part 3 of this series, looking at the next 50 years of American history, we are now into the Jewelry Industry in the Mid-19^th Century. There are a lot of changes going on and I’d like to highlight a few with two stories. Then look at some of the changes that occurred in the jewelry industry due to what was happening in the world.

Story #1: Farewell to two patriots

It is July 4, 1826 and the country is celebrating 50 years of freedom. John Adams, 90, a major player in the founding of the country and the second president to serve the country is on his deathbed. He served 1 term as president, he was into … Read the rest

Evolution of the Jewelry Industry in America: Colonial Era

July 20, 2017Michelle

A lot of talk has been made about the future of retail. I cannot walk down a street or look out a window on my commute without being reminded of the shift in consumer spending. Store closing and out of business signs seem to be popping up in Boston and online. Type in ‘store closing’ and see what that search brings you the words: panic, scramble and apocalypse were in the three stories at the top of my list. Much of the retail ‘apocalypse’ talk has been pointing to the apparel part of the industry. The question I ask seeing these stories is what does this mean for the jewelry industry?

To be able to better understand the future it … Read the rest

Reevaluating Your Social Media Plan with 3 Lessons from a Tortoise and a Hare

March 13, 2017Michelle

Two years ago, this month I started posting on Data in the Rough. The time felt right to continue working on something I was passionate about, jewelry and analytics. I have not done as much analysis as I would like to but I see that as an improvement not a failure. With the holidays’ over and winter in its last stages, it really is an ideal time for anyone that has made a resolution to reevaluate their goals and benchmark their progress. For me it is focusing a little more on driving insight and results through data around me. One way is to refocus on my social media plan.

I am on the usual platforms: Facebook, Twitter, Pinterest and Instagram. … Read the rest