How Marvelous was Mrs. Maisel for Amazon?

How Marvelous was Mrs. Maisel for Amazon?

This is the first weekend in about 2 months that I have not had a new episode to watch of Amazon’s the Marvelous Mrs. Maisel. I got interested in it when it premiered in 2017. The show had 2 subjects I loved breaking into stand-up comedy and vintage fashion. Where there is vintage fashion there is vintage jewelry. The show was a success among critics with over 200 Emmy nominations and 80+ wins but after 5 seasons the show ended. I’m going to share my opinion on the show regarding marketing for Amazon and how you can embrace trends that may further your business.

Fashion and Funny

The premise was a 1950s housewife that found comedy due to her husband leaving her. The main character, Mrs. Midge Maisel embraced fashion and presenting herself in the best way possible even when doing something as everyday as running errands. When her husband leaves her for another woman, she doesn’t stop taking an interest in herself and staying fashionable. One common beauty trend from the 1950s that was a detail used for Midges routine was matching her lipstick and nail polish.

Amazon promotions and beauty market

One of the better promotions Amazon had was partnering with Revlon to pack vintage lipstick colors to sell as a set from the show. These colors were used on the set and had been in production when Revlon sold them in the 1950s.  Below is a screenshots of 1 of the 2 varieties (pink and nudes). Cherries in the Snow was a color popular in the 1950s that is still made by Revlon and was used a lot on Mrs. Maisel.

Mrs Maisel Pinks sold through Revlon and Amazon Partnership

This promotion seemed like a good deal for both Amazon and Revlon. Amazon could break more into the beauty space and Revlon could reach a new niche of customers. Looking at the beauty trend report by Common Threads Company below:

The beauty and personal care has been growing at an average of 2% overall. The online market is growing more than offline which is seeing a decline but the online growth is not increasing year over year at the same or increasing rate. 2018 seemed to be the peak year in % growth by this chart.

With offline shopping not decreasing at a larger rate I found a chart comparing the online giant Amazon with the Brick-and-mortar giant Walmart. Price and location were the biggest draws for Walmart in this report. Ease of website seemed to be a big plus for Amazon but 2 other categories stood out to me Trust worthiness of retailer (Amazon 20.2% vs 10.9 Walmart) and Quality (27.1% vs 20.5%). Those factors should be used in thinking of how to get more money spent on Amazon and if Mrs. Maisel’s promotions went right then this should have helped in creating more ROI for this series.

Misses and final season

From what I saw of the show the costumes, accessories and makeup were fantastic. The show as far as story and script was fair. I think Amazon missed opportunities to do some product placement to encourage some additional shopping. One example is when watching on prime if you hoover over the screen the actors that are on and the name of the song playing has the title and artist name. Sometimes you might see a fact about the show or scene. Would have been nice to see the lipstick or nail polish used in that mix and be a click away to buy. Also, after watching the new episode Amazon could have suggested going to the Mrs. Maisel store page (once they created it) to buy merchandise licensed by Amazon relating to the show.

Tupperware also partnered with Amazon to reissue vintage Tupperware to sell through Amazon. Much of it seemed sold out. I was able to buy a few pieces after I saw it mentioned on a Vloggers site about the Tupperware Company.

There were some promotions in New York City by Amazon turning a street into a little bit of the feel of the series but really that should have been online to celebrate the final season. I feel like this show could have done more for Amazon with the right ideas in place. After 5 seasons Amazon ended the series. I read in a recent article that talked about the creators having ideas for a season 6 but the cost of producing a period era series is expensive. An article detailing the sets and production.


Overall, I liked the idea of the fashion from the series and have started collecting nail polishes that match lipsticks I can wear to feel more polished. Amazon has gotten a bit more out of me, and more could have been bought if their marketing strategy had been more focused. Amazon won with the critics but the ROI on the show doesn’t show the story as marvelous. Thank you for reading and I hope to have a new summer series started by the end of the month!

How Jewelry: The Body Transformed Exhibit is highlighting the Public’s Interest in Jewelry

Do you consider jewelry art? What kind of jewelry? I think of jewelry as art but only certain kinds I really enjoy viewing. The JAR exhibit at the Metropolitan Museum of Art in New York City was an art show to me. It was also the first time I went to the Met. I made the trip again earlier in the month to see Jewelry: The Body Transformed before it ends on Sunday February 24th. It opened in November, a short time for viewing, if you had to travel to see it. Jewelry featured in museums is becoming more common. The Museum of Fine Arts in Boston has their own jewelry focused exhibit that started in November 2018 as well, that exhibit goes into 2020 and I hope to see it soon!

For this post I’ll give some highlights from the exhibit, what I thought of it and look at how this might set the trend for many more shows focusing on jewelry.

The Exhibit

The exhibit was across 2 rooms with many different eras and styles covered. Below are only a few of the many pieces that have played a part in human culture.

Modern and Ancient Jewelry

Not everything was sparkly the bracelet on the left made in 1995 of Polyester and resin by Peter Chang, bracelet on right is from Thailand made of Bronze around 300 B.C.-200 A.D.
Both are earrings, the pair further back is from the 5th-8th century Peru of sodalite. gold, turquoise and shell; earrings closer are Polynesian, early 19th C made of whale ivory

Jewelry from Other Cultures

Chinese headdress with phoenixes and flowers from Ming Dynasty made of gold, rubies, pearls, cat’s-eyes, iron
Really enjoyed seeing this Jewish wedding ring from 17th-19th C made of gold and enamel, from either Eastern Europe or Venice
Indian carved brooch from the Mughal period, setting made later by Cartier

18th & 19th Century Jewelry

Bracelets with portrait miniatures, 1840, New York, gold, watercolor on ivory, on reverse is hair
Dress ornament, Georges Fouquet, 1923, made of jade, onyx, diamonds, enamel, platinum
Brooch with lotuses and pendant moonstones, with gold and enamel by Ferdinand Hauser, 1912-13
Some costume pieces were included my favorite by Yves Saint Laurent, glass, rhinestone, metal from 1983-84

Jeweled Accessories

Ceremonial neck armor, French, 1600, steel and gold
A more modern take on armor by Shaun Leane for Alexander McQueen, 2000
Silk Evening gloves by Elsa Schiaparelli, 1935-40
Jade dagger with sheath, Indian, 19th Century

Jewelry of Business

One of my favorite sections was themed Jewelry of Business and included Tiffany & Co, Marcus & Co., Lalique, Cellini, to name a few. These were successful businesses and many are still around. I did feel something was missing from the exhibit.

Rene Lalique, 1897-99, gold, enamel, amethysts,opals

What did I see missing from Jewelry: The Body Transformed?

One designer missing was my favorite, Faberge. I did not see anything of his work in the exhibit. He should have had items in the Business of Jewelry. The Met has a display of his work so after I was done looking at Jewelry: The Body Transformed, I found my Faberge section. See a photo of some of the Imperial Eggs below.

Faberge Eggs

The Future Exhibits

If Faberge had been included I would say this was a near perfect exhibit. I think that maybe the Met should look into creating a larger exhibit dedicated to the Russian goldsmith. For the future of exhibits I see more jewelry exhibits. Hillwood just finished their Faberge exhibit and I mentioned about the MFA current exhibit. I think that the interest is there museums and curators need to look at the business and workmanship angle to better educate the public on the artistry and craft of jewelry.

Thank you for reading and visit the exhibit at the Met if you are in the area. Please leave me a comment if you went or what pieces you liked from my post. Looking forward to posting more on Data in the Rough!

Jewelry by Suzanne Belperron : A Book Review

Book cover, sold on Amazon

I knew little about Suzanne Belperron. My first introduction to her work was seeing the blue chalcedony jewelry she designed for Wallis Simpson. I then learned bits and pieces about her life and jewelry designs. These bits of information amounted to photos of past jewelry identified as a Belperron piece and dates such as birth, death, job history, etc. When I heard a new book on her life and jewelry was being published in February, I put my name on Amazon’s pre-order list. Madam Belperron remained a private person throughout her life but it is her work and those around her, clients, coworkers, etc, that really tell a story of the woman behind the designs. The book is fabulous! It has plenty of designs but tells her life in stages and through accounts of those that knew her. I want to share a few stories from her life along with techniques Belperron invented to create the style that makes her pieces recognizable and sought after to this day.

Photos of Suzanne Belperron on Left and Right. Center, Diamond and Platinum Brooch by Belperron auctioned at Skinner Inc, Boston.


Her Jewelry:

Virgin Gold– Madame Belperron had many of her creations made with ‘virgin gold’. It was gold with a high gold content of 22 karat with a matte finish. It was reminiscent of ancient gold used in Greek jewelry. The technique used is ‘doubled or lined gold’. Unfortunately, due to the softness of the gold it would not suit well to hold in all the gemstones and diamonds for her work. The technique needed a modification so her 22kt gold jewelry received a stronger layer of 18kt gold beneath it. Then to achieve the ancient look, the gold required hammering, chiseling and burnishing.

Examples of Virgin Gold by Belperron


Honey Comb Setting– Another effect Belperron used in her jewelry was mixing stones of various sizes next to each other as though they fit perfectly like puzzle pieces. Setting stones of different sizes next to one another is actually a difficult technique to achieve. The workers of Belperron’s created an irregular honey comb setting, “in which each stone appeared to be contained within a single cell-like compartment, scored as if with the sharp blade of a knife.” The effect is stunning to see the stones of various sizes fit together harmoniously in her designs.

Examples of Honey Comb Setting by Belperron


These are just a few of her amazing techniques used to create her timeless pieces.

A necklace from the House of Boivin, Madame Belperron work in the Maison Boivin from 1919-1932, this necklace is similar to her work which was auctioned at Sotheby’s in the Winter of 2015.


Her Clients/Friends:

I am going to pick a few short tales about Madame Belperron that I found particularly telling about her character and life in France around the 1940’s.


Protecting her Clients

  • Suzanne Belperron was careful about reproducing a design already owned by a client. A story had Baroness Marie-Helene de Rothschild asking Belperron to copy a pair of gold and diamond earclips currently owned by Wallis Simpson, the Duchess of Windsor. The Baroness explained that the Duchess had given her consent to the request. Belperron still refused. The duchess had to send a personal confirmation to Belperron for the earrings to be commissioned.
  • World War II was occurring when Belperron was working in Paris, her owner Bernard Herz was under an added strain of trying to stay out of the concentration camps. His son Jean was fighting with the allies but Herz and his wife wanted to stay at their home and not flee. Belperron was introduced through some of her clients to a woman who was interested in buying a ring. The cost of the ring was out of the woman’s price range so Madame Belperron had to turn her away. Later both Belperron and Herz were arrested on grounds of concealing a Jewish business. Suzanne knew if the Gestapo found her list of clients and suppliers, they could all be at risk of being jailed or worse. So on the walk to Gestapo Headquarters Belperron swallowed pages from her address book to conceal the names. That is dedication. It is also a sad tale on really knowing who you do business with and the importance of strong relationships.

Belperron necklace owned by Duchess of Windsor, auctioned at Sotheby’s

Business and Pleasure-

  • Madame Belperron was released but Herz was sent to an internment camp. He did not survive but letters that they wrote to each other tells of the respectt and love they shared. There are phrases from their letters shared in this book one particularly tender letter to Belperron by Herz states,”Tres chere amie, this is the big departure, I leave in good health and with full confidence that I will see you again. Otherwise goodbye, all my love, I have no regrets.” They were more than friends they were lovers, while they were married to other people. Herz’s wife also died in a camp. Before leaving Herz signed all of his business to Suzanne with the hope, he would come back.

Belperron cuff owned by Duchess of Windsor, auctioned at Sotheby’s

A New Beginning

  • Herz’s son Jean survived and returned to find the world had changed he recalls, he “had returned home to a wife who wanted a divorce, an infant son who didn’t recognize him and a mistress who had taken another lover.” The business his father own was in someone else’s possession and he was left with very little funds after all was settled. Belperron had other plans for the business. Belperron found Jean and offered the business back to him with no conditions. Once the legal matters were straightened out, Jean was able to keep his father’s business. He was so touched by Suzanne’s gift that they became co-owners addressing the business as Jean Herz-Suzanne Belperron SARL.

Clips from the book courtesy of Amazon

These are only a few of the fascinating stories in this book. Again, I highly recommend reading it! I hope you enjoyed this post. Please sign up for my email list to keep up to date with Data in the Rough!

Pearl bracelet by Belperron, auctioned at Sotheby’s