As June ends and I look back on the month one event that made the summer feel more normal was a celebrity wedding! Sam Asghari and Britney Spears were wed on June 9th. What I love about this wedding is it was both Sam and Britney’s wedding. Pictures with them together and separate with highlights of the little touches that made their wedding special I want to highlight the jewelry for the wedding and how the jewelers used this to display their product. I also want to show the increase in interest of this event that needed to mentioned sooner rather than later if you are marketing.
The 4-carat round brilliant engagement ring was by Forever Diamonds NY. Sam helped design it and had it engraved with the word ‘Lioness’. Sam’s nickname for his strong and independent girlfriend (at that time). The jeweler’s Instagram gave some details to the ring.
This theme was seen again with Sam’s cuff links worn for their wedding. The photo looks like something out of a high-end advertisement, and I loved seeing the groom’s jewelry on display.
The wedding rings were created by a different designer Stephanie Gottlieb. Britney had 2 options for her diamond wedding band and Sam got a sleek platinum band.
Several necklaces were brought for Spears to chose from below is a tennis necklace that was one option.
The bride ended up with the heart shaped tennis necklace made with 27 carats and a 23-carat bracelet. Those pieces plus a pair of earrings cost over a half million dollars (USD).
Marketing from Wedding
The couple did not use this as a marketing moment but there was some interest in the event. Looking at Google Trends the searches for Britney Spears peaked June 10th the day news went out about the wedding occurring the day before. The trend declines the day after and by the 16th the numbers have plateaued.
Some brands related to the wedding saw more searches, like Versace, the maker of Britney’s wedding dress. The peak wasn’t as high as it was for Britney but with Versace being so public it’s not surprising.
For other less global designers like Gottleib this gives an opportunity to try and introduce more people to her jewelry. One nice way that she did this was showing a necklace she gifted Britney to mark her wedding date.
I saw this piece on the designer’s Instagram page 2 days after the wedding was announced. Her posts about a week earlier were getting 1,000-3,000 likes on average, the post for Britney’s necklace got over 6,000 likes.
To End With
Even if you don’t have a celebrity to buy your product yet, if you have a product or service that is similar to what is mentioned in the news, see how you can communicate that to your clients If you’d like someone to consult with reach out to me on Instagram or my email: [email protected]. I look forward to researching more on the Wedding Industry and posting about it. Thank you for reading my thoughts on Data in the Rough!