Skinner Important Jewelry Auction results are in! There are many ways to look at the data. In the interest of time I am focusing on how signed pieces did versus the unsigned pieces offered. I will look at my previous observations on Evelyn Clothier and Aldo Cipullo, the top 5 items above their estimate, and overall signed versus unsigned.
A look back at my highlights
In my previous post, Evelyn Clothier had the most signed pieces at the Skinner Important Jewelry Auction. So how did her pieces do? Below is a table showing how her pieces sold at auction. Note results do not include buyer’s premium.
Evelyn’s pieces did well 18 out of 19 pieces sold. The piece that did better than its estimate, Lot 220 the gem-set necklace I highlighted in the other post. This necklace was only expected to bring in around $7,000 it brought in $18,450, 2.6 times better than the high estimate.
A little over half exceeded the high estimate. The item that didn’t sell was also the only bracelet offered by the designer. I tried it on and thought it was a sweet piece, so that was a little surprising.
The results of the next designer shocked me, Aldo Cipullo. The monkey and unicorn brooches that I was excited to see, were beautiful in person. A few pictures of them below.
Neither of these pieces sold. I really thought the unicorn would with an estimate between $5,000-$7,000, seemed reasonable. The monkey I thought was a bit too high, estimated for $15,000-$20,000. Still the unique design I thought would drive some interest.
Included is a table with designers that had more than 1 piece at auction and what percent sold.
There are several designers that either sold 100% or they sold less than half. David Webb had 3 pieces but only 1 sold. Are there other designer’s above that you wonder about the results?
Top 5 Lots
What were the top 5 items that did better than estimated? The top item was Lot 24, an Art Nouveau Turquoise Necklace.
Below is the table with the details.
If you notice only one designer made this list. One pair of Opal earrings by Andrew Grima. Andrew Grima has done well at past auctions in London and New York. Seeing his name make it in the top 5 did not surprise me. I was intrigued that a few more signed pieces did not do better than the unsigned ones.
Signed versus Unsigned
How important is it that a piece is signed? The best answer is it depends. For example, pieces attributed to a designer, especially a well known designer like David Webb, that are not signed would not be as valuable to a collector. For Skinner the unsigned pieces sold better than the signed ones. I broke the numbers into three parts.
Top: The actual numbers, there were more unsigned pieces than signed. There were also more sold than unsold.
Middle: Percent of Sold and Unsold, overall 80% of the items sold, which is where the number is usually at from previous auctions.
Bottom: Percent of Signed/Unsigned lots sold vs unsold, Of the Sold Items 60% were unsigned, for Unsold the percentage is the same at 59% for unsigned pieces.
So are unsigned pieces better? Skinner has lots of lots that are antique from Edwardian to Art Nouveau at their auctions, these pieces are usually unsigned and highly desirable for their design and beauty. The other side is that the signed pieces are not always as flashy as pieces from Christie’s or Sotheby’s, they are a bit more every day.
Storytelling is important. The designer pieces, especially Evelyn Clothier’s could have sold much better if there was a bit of context about the designer and pieces. This 19-piece collection was the perfect opportunity to spotlight the designer and make her story known. This collection was also owned by the same person. A talk or interview from the owner on what their relationship was and why so many pieces were bought, would have been one idea I would have tried to get more interest. I feel Skinner dropped the ball on this unique opportunity to focus on an American woman designer that has won several design awards and had her jewelry used on the red carpet. If you struggle to think of ways to differentiate yourself or your product contact me for ways to break out of the same old gimmicks and try something else.
Thank you and I look forward to you reading more from Data in the Rough!