Are you struggling to keep up with your social media? Do you take long breaks between posting or wish you could call it quits? I took a month-long social media hiatus and started back tonight after reflecting on why I am really doing this. I discuss how I got to this point and what helped me refocus.
It’s like anything else you put off, once you find something else to do or a reason to stop; time slips away and you return to the task and see how much work you still have. Sometimes you do need a break. I took one recently from my Instagram and other social channels. It can get overwhelming not only balancing another job, but social media can make you feel like you’re competing over who has more followers, better photos or a more relevant story than you. Time to admit that all happened to me.
As I’ve mentioned some, I am not a full-time blogger, I am an analyst in the Retail Industry. This job is not as sexy as some of the other flashier (or more sparkly) jobs out there. My skill set is one that I feel is needed in this industry, I love numbers and am not afraid to use them. I also understand designers, artists and small business owners who struggle to maintain a social media presence and are unsure how analytics can work for them.
So, what do you do when you stop and need to get back to posting on social media? I have a few tips that have helped me get back my focus and start maintaining my sites again.
- Don’t rush back into posting. Sounds counter intuitive but it is ok to take a break. I have maintained the same number of followers since I stopped posting in August. I gain some one day and lose others the next, but it balances out. It’s better to take a moment and reflect than burn out again. Which leads to the next point…
- Ask yourself the ‘why’ questions. The first ‘why am I doing this?’ In this case posting on a social media channel. If money is your main answer you will be lost in a sea of accounts that all are wanting quick returns. The real question is ‘why do I think I have a unique viewpoint that others will follow and respond to?’ I have been thinking about that. I don’t have the access to as many big-name jewelry events as I’d like too. I also don’t have the connections to the big jewelry designers and workshops to give me a decent stream of exclusive content. My answer, I am looking at more than just the name or the cost I am looking at the craftsmanship and the story, especially how those translated with data.
- Think about your answers above and make a plan for posting. Don’t worry about posting in the evening, afternoon or morning; what will you post is more important right now than when. If you are creating a new piece show the inspiration in one post and walk through the stages to the finished product. Ultimately you want to convey what you are hoping for which is sales but do it by showing who you are and what you offer.
I forget that too and can get caught up in all the excitement. It’s also a reason you need someone to help you understand what is working and what is not. My not so subtle way of mentioning my consulting on digital and social media analytics. If you are interested in a more in-depth chat send me an email (firstname.lastname@example.org) and we can talk. Also keep following my blog for more tips and my own journey to discover the data in the rough!
Also, since I can’t go with out a picture of a fabulous jewel. A David Web piece I posted tonight to get back into the social media cycle. Enjoy and good luck!