A Photo Worth 1000 Likes

As I continue to work on improving my social media standing after a brief hiatus, I look back on what worked for me in the past with a photo that got 1000 likes in 24 hours. Repeating my successes is important but for this post I look at what I can learn from my past, understand a little better how Instagram works and of course review some basic metrics.

In a previous post I talked about a post that ‘trended’ on Instagram and got me to 1000 followers. Trended for this post means it made the explore page and was found organically. I have had posts that have resonated well with my followers but do not always make it to a wider online audience. You may have experience that as well.

I few months ago I shared a brooch that caught my eye at a Skinner Auctions preview with my followers. It was a lady carved in chalcedony with a diamond and opal tiara that was adorned in more diamonds and opals. My picture was a bit blurry at the bottom but overall not bad. I loved it but did not expect the reaction I got after posting it. Not only was the picture liked by my followers, Instagram thought it worthy to share with a wider audience and within a day I had over 1000 likes!

What was different about this picture from others I posted? For me a few things come to mind:

 

  • Variety-I post a lot of diamonds, flowers, and big statement pieces (like David Webb). This was the first post in a long time that had a face on it. A face in blue chalcedony which is a little unique.
  • Trends-My lady had a tiara and regal look to her. This summer has been all about the royal wedding of Harry and Megan, so that probably didn’t hurt my chances of getting my photo noticed. Also, as of today #tiara has 1.4 million posts, #tiaras have over 467,000 posts and a favorite hashtag of mine #tiaratuesday has over 9,000 posts. People love a good tiara.
  • Patience (& luck)– I had been a consistent poster and I know Instagram has ways of telling who is resonating well with their followers. For me I have started to see trends for what my followers like. I keep that in mind when taking photos or making captions.

 

How much does the Instagram Algorithm play in my account’s success?

The algorithm is like Facebook, the more your followers like your posts the more likely those posts will show up at the top of your followers’ feeds. The short answer is in my opinion about 85% is determined by the Instagram Algorithm.

How can you influence that other 15%?

Posting consistently so your followers go to your Instagram page and see what you’ve got if it did not show up in their feed. Take some time out to just like your followers’ posts and show some love back. I need to do more with this as well.

What can a trending post do for my account? (basic social media metrics)

Besides growing your following, this picture in about 38 hours gave me 113 new followers. It can increase your engagement for that post and others. I had about a 10% engagement rate (Likes of a post divided by followers) from that post. It varies by industry but typically a 2-3% engagement rate is good, for example if you have 10,000 followers you should be getting around 200-300 likes per post. For me at the time of the post I ranged between 250-350 likes. The next photo I posted got over 700 likes. I kept up with the tiara trend for one more day.

Have you ever had a trending photo? What was it? Would you like to improve your engagement and attract more followers? Reach out to me and we can come up with strategies to test to grow your social media presence and your business. Return next week for more Data in the Rough!

 

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