A year ago this week, an online jewelry store announced it business was ending not at the end of the month or week but that day. Gemvara, an online jewelry store started in Boston, was a hot new company in the early 2010s due to proprietary technology that created your custom piece through CAD design in real time. Imagine following them and seeing this posted:
This was dated February 13,2023. Jewelry stores closing is nothing new, but this story is interesting in that it tried to have no inventory of jewelry and started entirely online. With my experience of going to school and living in Boston for a time I got a chance to see this company from about the … Read the rest