wedding jewelry

Summer Wedding Season Kicked off by Britney Spears

Michelle

As June ends and I look back on the month one event that made the summer feel more normal was a celebrity wedding! Sam Asghari and Britney Spears were wed on June 9th. What I love about this wedding is it was both Sam and Britney’s wedding. Pictures with them together and separate with highlights of the little touches that made their wedding special I want to highlight the jewelry for the wedding and how the jewelers used this to display their product. I also want to show the increase in interest of this event that needed to mentioned sooner rather than later if you are marketing.

Wedding Jewelry

The 4-carat round brilliant engagement ring was by Forever … Read the rest

Why is the Jewelry Industry obsessed with one ring?

Michelle

The wedding season maybe over for some but as you read this someone is looking for a ring for their significant other to propose marriage. A one time event that the jewelry industry focuses on. A little strange so many jewelers chase after one type of customer when there are other segments of consumers that may be a better fit to pursue. I talk about why there is this focus on the wedding industry and see what may need to come and shake up this long standing tradition for the jewelry industry.

It sounds strange coming from a jewelry blogger but here it goes, I don’t like looking at engagement rings. Solitaire, round, halo, or whatever, if it’s in the … Read the rest

Evolution of the Jewelry Industry in America: Late 19th Century

Evolution of the Jewelry Industry in America: Late 19th Century

Michelle

We will now conclude this series by looking at the 25 years leading up to the 20th century. In the colonial era,  we saw jewelry that was available only to the wealthy as much of it had to be imported for lack of skilled labor and need. For the federal period, the innovation in machines created a bigger market for jewelry to be affordable for more people but we see goldsmiths start to grow in confidence about becoming jewelers. Then in the Mid-19th century the jewelry manufacturing start to decline as the people tire of mass produced jewels and jewelers start to grow their business by establishing jewelry stores that we know today. In the next 25 years, … Read the rest