Looking online at jewelry is about all I have been able to do in this state of confusion and uncertainty about the retail environment. There is concern for all aspects of life currently, but I am focusing on the Retail Industry in this post. Even if you want to order online you probably get the notice of delayed shipping. The questions that I see again and again are: When will the stores reopen? When can things return to normal? What will be the new normal? Those answers will vary depending where you are, but we can get an idea of some of it for the retail world by looking at the news and stores that are reopening.
I was intrigued to see Tiffany & Co announce on their website that they were opening some stores.
I naturally had to click to see what was listed. My store was not on the list but those that were made sense.
Michigan and Texas both had protests about wanting to return to work. Seeing stores in those areas reopen makes sense. It will be worth watching to see how those stores fair in sales and adapt to the new norms of retail created from this pandemic.
Returning to Normal
Other retailers are opening some of their stores, a few to mention:
- Starbucks is planning to open about 85% of their stores this week, 90% by beginning of June
- Macy’s plans to reopen its 775 stores over the next 6-8 weeks
- Kohl’s opened 39 stores this week
Those are just a few of the major chains looking at reopening.
Even though stores are reopening this does not mean it will be business as usual. Nordstrom announced that they plan on providing health screenings for employees and offering face masks for both employees and customers. Macy’s will not be offering ear piercings or makeup samples to try on your own. There were more initiatives listed in the article here, but one stood out, ‘Customers have to use hand sanitizer before trying on jewelry and watches’.
Jewelry stores adapting
For at least the summer I predict a less relaxing retail experience as article I read all talked about continuing social/physical distancing while in the store. The hand sanitizers for jewelry like rings makes sense but what about earrings or necklaces? What are you concerned about as a retailer or consumer? These reports of the new protocol do not excite me as I have been planning to splurge on some items once stores start to reopen. Wearing a mask as I try on some shades or try and smell a perfume does not bring a happy thought for my customer experience.
If you are concerned how you will be able to adapt this to your business send me a message or leave a comment. I would love to collaborate and come up with some ideas that will benefit everyone and not hinder the experience you want your customer to have. Thank you for reading Data in the Rough and I hope you return soon for more!