Why starting a Project because you have the time is a Bad Strategy

It’s hard to avoid the topic of the current events taking place. Many of you reading are probably in the same situation as I am requested to stay in to ‘flatten the curve’. I’ve enjoyed saving time by not commuting to work but I’m not embracing it as much as others. I have noticed several businesses trying to update their Instagram accounts more, email messages of how they are responding to Covid-19 etc. It’s good to see businesses trying to adapt but what will become of these strategies once the quarantine is over?

If you are thinking of starting a new project something to think about; is it because you have the time now? If it deals with your business would you still have pursued this if the extra time had not presented itself? No? Why? Because you did not have the time but didn’t your business still need this? See where I’m getting at. If it is important to your business you need to make the time. It’s easy to do this now that the time is available but unfortunately you are competing with lots of other businesses doing the same as you.

I started a project in November, put it on hold and started up again in March. It’s been harder the second time around but I need to do this for my business. I have a personal Instagram account that I put jewelry on that currently has over 23,000 followers. I started it before Facebook took it over and messed with the algorithm so I had a head start in growing my following versus others that started later. Now I want to get more involved with Instagram strategy and focus more on driving insights in the Jewelry Industry with data. So I am starting a new Instagram business account for my consulting agency and blog : Data in the Rough

My new IG business account

It’s got a few posts and a very small following but it’s an experiment and a way to improve my business. I have already thought of my strategy to maintain a following and increase engagement when I have to resume my commute. It’s important to make good use of this time, don’t be like the articles below:

I did a search for news on jewelry and came across two articles reporting the same issue. There is a lot wrong here but two things that are glaring why are the reports so off on the amount of jewelry licked? Also why is a grocery store even selling jewelry at a time like this? I would use that space to stock sanitizers, those will fly off the shelves quicker than the jewels. Again there is so much more that is wrong with this.

For the lesson to apply don’t try and over due your attempts for attention, big sales and guest speakers are ok but try and connect with your customers who may be suffering financially too. One more thing I saw a new trend of crafting your own jewelry in a Yahoo article some of it’s cute but some of the hand made and sustainable pieces are going too far. To see what I mean head to my Instagram account: Data in the Rough Looking forward to posting again soon!

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