Analysis Archives - Page 3 of 3

Bonhams 2017 Fall Jewelry Analysis: The $8 Brooch Sells

September 24, 2017Michelle

A busy weekend for me. Lots of auctions coming up but let’s finish our look at the auctions last week. I plan to make this a shorter analysis. I am not including a past auction of Bonhams to compare. Bonhams removes the unsold items from its list after the auction so if you do not gather your data before that then it is harder to get. My plan then is to focus on this auction only. I will look at the stats and percentage of sold versus unsold lots. Next, we will look at the top performing items and then look at the highlights from the post last week.

Sold versus Unsold

Note my results do not include buyer’s … Read the rest

Skinner Fall 2017 Fine Jewelry Analysis: The Emerald Outlier

September 24, 2017September 24, 2017Michelle

Week one is done of my auctions schedule. I know I was excited to see the results from the week. There were plenty of ways to look at the data from the Skinner Auction and I confess I took a bit longer trying to see what the best story to tell would be. So, after different ways of dissecting the results I am structuring the article to focus first on the mean (average), median (the middle value of the data) and the mode (the number that is repeated most often) with the % breakdown of the types of items sold vs unsold. Then look at our predictions from the last article and finally the stand out piece in the auction.… Read the rest

Evolution of the Jewelry Industry in America: Late 19th Century

September 4, 2017Michelle

We will now conclude this series by looking at the 25 years leading up to the 20^th century. In the colonial era, we saw jewelry that was available only to the wealthy as much of it had to be imported for lack of skilled labor and need. For the federal period, the innovation in machines created a bigger market for jewelry to be affordable for more people but we see goldsmiths start to grow in confidence about becoming jewelers. Then in the Mid-19^th century the jewelry manufacturing start to decline as the people tire of mass produced jewels and jewelers start to grow their business by establishing jewelry stores that we know today. In the next 25 years, … Read the rest

Evolution of the Jewelry Industry in America-Mid-19th Century

September 2, 2017Michelle

On to part 3 of this series, looking at the next 50 years of American history, we are now into the Jewelry Industry in the Mid-19^th Century. There are a lot of changes going on and I’d like to highlight a few with two stories. Then look at some of the changes that occurred in the jewelry industry due to what was happening in the world.

Story #1: Farewell to two patriots

It is July 4, 1826 and the country is celebrating 50 years of freedom. John Adams, 90, a major player in the founding of the country and the second president to serve the country is on his deathbed. He served 1 term as president, he was into … Read the rest

Summertime Jewels: Analysis of Sotheby’s Online Auction

August 2, 2017Michelle

Summer has its moments but I’m excited for the Fall auction season to begin! While I wait there are a few auctions happening now. I ran across an article the other day on Sotheby’s website about their Specialist Picks: 10 Stand Outs from Jewels Online. The jewels on auction belonged to Marjorie S. Fisher. For this post, I want to look at a few key points to learn more about the items on auction. Look at Sotheby’s top picks and then give you 5 of my favorites.

The auction as a whole

What to know:

99 lots total
18 are marked by a designer
81 do not have a designer identified with it
Over 60% are estimating to sell

… Read the rest

Reevaluating Your Social Media Plan with 3 Lessons from a Tortoise and a Hare

March 13, 2017Michelle

Two years ago, this month I started posting on Data in the Rough. The time felt right to continue working on something I was passionate about, jewelry and analytics. I have not done as much analysis as I would like to but I see that as an improvement not a failure. With the holidays’ over and winter in its last stages, it really is an ideal time for anyone that has made a resolution to reevaluate their goals and benchmark their progress. For me it is focusing a little more on driving insight and results through data around me. One way is to refocus on my social media plan.

I am on the usual platforms: Facebook, Twitter, Pinterest and Instagram. … Read the rest

The Pinky Ring Campaign: Analyzing a Potential Trend

July 30, 2016July 30, 2016Michelle

Which is more important the product or the marketing? A combination of both is best for getting sustainable results for your business but if you needed to choose one area to improve what would you choose? For the company, Fred and Far, they are focusing their marketing campaign on a common item in the jewelry industry a diamond ring. The marketing gimmick is that the diamond ring is for your pinky. The meaning is to represent self-love. This is not to be confused with a signet ring, that can also be worn on your pinky finger. I heard about this pinky ring from an article from JCK (Jewelers Circular Keystone), that publishes a jewelry insider magazine and has … Read the rest