Data in the Rough

Brand Awareness: 365, A Year of Cartier

May 12, 2020May 12, 2020Michelle

I have enjoyed the online lectures and Instagram Live talks by designers, but do you look and say I wonder if that will help my business? It might but there are other ways to advertise that can be just as effective with out having to compete in this industry. I like the online videos but came across something from Cartier that I found refreshing an online magazine you could download called 365, A Year of Cartier. Cartier addressed the stay at home order the world was facing and decided to let you read about what is happening in its company at your leisure. Here are some aspects that I liked about the magazine that might be good for you … Read the rest

Tiffany & Co reopens some stores: How will Jewelry Stores adapt over the Summer?

May 5, 2020May 5, 2020Michelle

Looking online at jewelry is about all I have been able to do in this state of confusion and uncertainty about the retail environment. There is concern for all aspects of life currently, but I am focusing on the Retail Industry in this post. Even if you want to order online you probably get the notice of delayed shipping. The questions that I see again and again are: When will the stores reopen? When can things return to normal? What will be the new normal? Those answers will vary depending where you are, but we can get an idea of some of it for the retail world by looking at the news and stores that are reopening.

Stores Reopening

I … Read the rest

Why doesn’t the Jewelry Industry put out a Superbowl Ad?

March 5, 2020March 5, 2020Michelle

Last month roughly 102 million people watched the Super Bowl and 23.6 million tuned in to see the glamour, gowns and winners of the Oscars. Town and Country put out it’s February 2020 edition with the 3^rd Annual Jewelry Awards and after the first two events I thought, who is this really reaching, and should the Jewelry Industry think about a different strategy to reach consumers?

I’ve done a more detailed analysis on the last two awards issues here and here last year. This time I’m going to ask some bigger questions that might get you thinking about how you want to market your company. Let’s first look at how Town and Country presented the awards this year.

Town … Read the rest

An Unsold item at the Elizabeth Taylor Auction

December 10, 2019December 10, 2019Michelle

When I heard over the summer that another auction of Elizabeth Taylor’s possessions was taking place in December I was elated! I remembered her last sale and the fun I have had since see her jewelry reappear on the auction block.

This sale was a little different. It was suppose to show the star’s fun side. So when the catalog appeared on Julien’s Auction website I combed through looking at the history and for the jewelry. There were a few pieces but not to the level of her last sale.

The Piece That Didn’t Sell

I did think that most if not all pieces would sell. So I wasn’t surprised to see a few unsold items but did wonder why … Read the rest

Summer Jewelry Books- 2019 Edition

June 6, 2019June 6, 2019Michelle

As people plan vacations, I look at what interesting books are out that I can read over my summer. I periodically check Amazon to see what books are coming out. I have 5 picks for summer jewelry books that are coming out this summer or came out less than a month ago.

History is something I have always enjoyed learning about whether it is about a person, place or time period. I have read several books on Faberge and what I love about how people write about the master jeweler is all the techniques and details.

Books focusing on Techniques and History

Looking at Jewelry by Susanne Gänsicke & Yvonne J. Markowitz -June 18, 2019

This offers explanations of jewelry … Read the rest

Cartier Tiara: The Journey from NYC to Beijing Exhibit

May 30, 2019May 30, 2019Michelle

One of my favorite activities in NYC is looking at the jewelry store windows. There are so many beautiful objects from different time periods and places that it feels like you are taking a trip to many exotic locations. On one of my trips I came across a window with a beautiful diamond Cartier Tiara. The tiara was stunning with perfect details in platinum and diamonds. What really made this piece special was a note accompanying the tiara. A representative of Cartier had reached out to the store owners asking to borrow the tiara for an exhibit May-July in Beijing.

This exhibit is a follow up to the 2009 ‘Cartier Treasure’ exhibit, the second Cartier exhibit held at the Forbidden … Read the rest

Diamond Shoes: Stuart Weitzman Marketing Genius

April 3, 2019April 3, 2019Michelle

Weitzman being introduced at Mass Art for talk held April 2, 2019

What would you think if you saw a pair of shoes designed with one million dollars’ worth of diamonds walk across a stage? You might be clapping or oohing and awing, but if you were me, you’d thought what a great way to market to a younger group! Stuart Weitzman visited the Massachusetts College of Art & Design yesterday to give a talk about himself and his company. I want to look at a few topics dealing with Stuart Weitzman’s marketing strategy that can apply to all industries!

Weitzman’s beginnings

Weitzman talked about taking a more traditional path with plans to go to school and heading to Wall … Read the rest

Restraining Order on Auction from Elizabeth Taylor and Eddie Fisher Divorce

March 26, 2019March 26, 2019Michelle

Recently I saw an Instagram Ad by the company Invaluable, about looking at some of their auction pieces. They picked a few pieces from the estate of Elvis Presley to display to me. I have looked at some of Presley’s estate pieces on auction before. I looked at the auction in total and saw an interesting article from the past, a restraining order given to Eddie Fisher by Elizabeth Taylor! A little bit of research had me discovering that 55 years ago this month Taylor and Fisher were finally divorced. The exact date is March 6, 1954.

I’m going to look at some of the jewels Eddie Fisher bought for his second wife, Elizabeth Taylor. The story behind the … Read the rest