Social Media

What would Faberge have Tweeted?

Michelle

I took a break from blogging and then wasn’t sure what to write as a big piece to return to. Would it be addressing the past or focus on an industry issue? I had drafted something and left it. Returning to my blog this piece still holds up with a few edits. Please read on as I address both.

After seeing so many from the jewelry community sharing their political preferences over the past 18 months, I took a break from the online writing as I thought about what course I want to take for my blog and future aspirations. Over that time, I had a post pop up in my feed from a designer I follow and whose pieces … Read the rest

A Photo Worth 1000 Likes

Michelle

As I continue to work on improving my social media standing after a brief hiatus, I look back on what worked for me in the past with a photo that got 1000 likes in 24 hours. Repeating my successes is important but for this post I look at what I can learn from my past, understand a little better how Instagram works and of course review some basic metrics.

In a previous post I talked about a post that ‘trended’ on Instagram and got me to 1000 followers. Trended for this post means it made the explore page and was found organically. I have had posts that have resonated well with my followers but do not always make … Read the rest

How to comeback from a Social Media Hiatus

Michelle

Are you struggling to keep up with your social media? Do you take long breaks between posting or wish you could call it quits? I took a month-long social media hiatus and started back tonight after reflecting on why I am really doing this. I discuss how I got to this point and what helped me refocus.

It’s like anything else you put off, once you find something else to do or a reason to stop; time slips away and you return to the task and see how much work you still have. Sometimes you do need a break. I took one recently from my Instagram and other social channels. It can get overwhelming not only balancing another job, but … Read the rest

Instagram changes since my first 1000 followers and what can be learned

Michelle

Marketing sites and businesses keep talking about how changes to the Instagram algorithm have hurt engagement. In this post I will look at how I got to my first 1000 followers shortly before the changes took place and how my strategy to grow my following has changed since.

Looking back at all my posts it’s hard to believe I have been on Instagram over 2 ½ years! I started in early September of 2015 to help a designer start and grow her Instagram account. I knew I needed my own account to run my own experiments and see what would be best for my client in the interest of time and resources. I have since ended my working relationship with … Read the rest

Putting the ‘Social’ back into my Social Media

Michelle

I keep my blog focused on jewelry, but for two months I’ve been silent. To my readers I apologize. Blogging is not my main job. The role of business analyst has been what has paid my bills. In early April, my current job at a retail eCommerce company outside of Boston Massachusetts ended due to a poor holiday season. For the retailers out there, I’m sure you can empathize with that struggle.

I signed up for unemployment and am actively seeking a new job opportunity. What does this have to do about jewelry? Not much, it does have an impact on my blog and social media strategy. The quote that comes to mind…

I would not go so far to … Read the rest