Tiffany showing their Love for Valentine Window Display

Walking is great exercise and one of my favorite spots to walk is on 5th Avenue in New York City! I took a couple of days off from my routine in Boston to see some spots in New York City. I will tell you more about my trip in later posts but for this one I am focusing on the window displays of the jewelry stores I passed. I was expecting several Valentine’s Day displays since the holiday is this week and a big holiday for jewelry sales. When I was researching for this post, I was going to name a winner like I had in past posts on window displays. I can still name a winner and that is the Tiffany Valentine window display. The only issue is there wasn’t any real competition.

I want to share a few photos from the Tiffany Valentine window display and the few Valentine window displays I saw for the jewelry stores I passed. Afterwards I will see what this means in terms of trends and what you can expect next.

Tiffany Display

The theme seems to be around the marketing idea of #LoveTiffanyandCo with the shades of red and pink used in most Valentine’s Day window displays. I like the paint props to incorporate a few more colors within that group. Below are a few shots of the full window and some close ups of the jewelry.

Jean Schulmberger brooch

The displays above are nice, not a major wow factor but get the theme of Valentine’s Day gifts from Tiffany & Co across. Now we will look at a few other store displays

Other Jewelry Displays with Valentine Products

I am listing these displays as showing some pieces but are not displays with a Valentine’s Day theme.

There were some windows with a few heart shaped jewelry pieces like these diamond micropave hearts in rose or white gold from De Beers in the photo below. The De Beers site also has a Valentine’s Day section where I found these pieces if you click here.

There were also the displays with red hued jewelry like the rubies displayed in one window of Graff Diamonds.

Then you had a small mention of Valentine’s Day with a special edition piece like the one at Breguet. The window had one special edition watch for Valentine’s Day.

You might be wondering if the jewelry window displays on 5th had any theme? Many did not. There were some with some nice displays of a holiday but not of Valentine’s Day. The jewelry stores on 5th that had themed window displays, not including the Tiffany Valentine window display, were of the Chinese New Year!

Two New Years in the Same Year

The next post I plan on having will look at the Chinese New Year from the Jewelry Industry perspective. Tourism of the Chinese has been down in the US and I wonder what the window display strategy is of some of these jewelry houses. Thank you for reading and please comment if you find this post interesting or you have an opinion of Chinese spending and tourism in the US!

If you’d like to learn more about Tiffany window displays check out my past post on the book Windows at Tiffany.

Hearts on Auction

In honor of Valentine’s Day I have put together a few heart shaped jewelry items that were on the auction block. I am looking at items sold by Skinner Auction House in Boston, Sotheby’s, and Christies. All of them are beautiful, a few have some interesting history and one has created a scandal that will put it back in the auction house once again!

 

Skinner Auction House:

Skinner_67_12_2015_1

An 18kt Gold, Ruby, and Diamond Pendant sold in 2015 at the Fine Jewelry Auction for $1,230.

 

Skinner_121_12_2015_1An Antique 14kt Gold and Pink Tourmaline Necklace sold in 2015 at the Fine Jewelry Auction for $9,840.

Skinner diamond blog

Important Diamond sold in 2015 at the Fine Jewelry Auction for $3,947,000.

Note: I saw this in person, my photo on the right it was so valuable that it was not taken out for the public viewing. A bidder needed to be preregister and cleared by the accounting department in order to place a bid! This diamond was named important due to the area it was mined from which was believed to be in the area of the Golconda mines. This diamond had been in the collection of a prominent British American family who originally acquired this diamond around the 1880’s/1890’s. You can see in the photo on the right the ring is mounted in a setting. That is a platinum setting by Harry Winston. Total weight 31.25cts.

 

Sotheby’s Auction House:

Sothebys_339_12_2015_1Gold, Platinum and Diamond Bracelet sold for $22,500 in Magnificent Jewels Auction, 2015

Sothebys_5_12_2015_1Pair of Gold, Wood and Emerald Ear clips by Daniel Brush sold for $11,250 in Magnificent Jewels Auction, 2015

 

Sothebys_145_12_2015_118 Karat Two-Color Gold, Faint Pink Diamond, Colored Diamond and Diamond Ring, no final bid price listed from the Magnificent Jewels Auction, 2015

 

Sothebys_1327_12_2015_HK_1Tanzanite and Diamond Pendant Necklace, no final bid price listed from the Fine Jewels and Jadeite Auction, 2015

Note: Does this remind you of Rose’s Heart of the Ocean necklace from Titanic?

 

Christie’s Auction House:

Flato_04_14_14The Millicent Rogers Heart: A Ruby, Sapphire, Colored Diamond and Enamel Brooch by Paul Flato sold at the Magnificent Jewels Auction in 2015 for $425,000.

Note: Millicent Rogers (1902-1953) was a socialite and fashion icon that influenced several designers in her day and continues to inspire current designers in their collections. Verbum Carro is a Latin phrase that translates to ‘A word to my dear one’.

 

19c_sapphire_brooch_4_14_15_christiesA late 19th / early 20th century diamond and sapphire brooch sold at the London Jewellery Auction in 2015 for $4,401.

 

DE GRISOGONO_11_11_14_christiesA Pair of Diamond, Colored Diamond, Ruby, and Emerald Ear Pendants by De Grisogono sold at the Geneva Magnificent Jewels Auction in 2014 for $ 290,924.

 

ETaylor_taj_blogThe Taj Mahal, An Indian Diamond and Jade Pendant Necklace with Ruby and Gold Chain (chain by Cartier) owned by Elizabeth Taylor and Auctioned off at the Legendary Jewels Evening Sale in 2011.

It is no surprise to see something related to Miss Taylor back in the news. This piece was a gift from Richard Burton who famously stated, ‘I would have liked to buy her the Taj-Mahal but it would cost too much to transport.’ All items for the Taylor Jewelry Auction far surpassed their estimates. This item sold for $8,818,500, the second highest price paid for that auction. The Peregrina, the famous Spanish pearl was the item with the highest price paid, $11,842,500. (Note: All final price come from the Christie’s sight on the Evening Sale) The Taj Diamond, like the Peregrina necklace, has a story and history attached to it.

The necklace belonged to the Shah Jahan who commissioned the Taj Mahal monument in Agra in India. This diamond was a gift to the wife the Shah Jahan built the Taj Mahal for. However, the dispute happened shortly after the auction ended, as the winning bidder has claimed that this diamond did not belong to Shah Jahan. The owner then sought to get their money back and return the gem. This reason for the long battle is since the proceeds of the charity went to the Elizabeth Taylor Foundation; the Foundation had to return the money, not the auction house. This December the dispute finally ended with the bidder returning the gem and getting their money back. Now the diamond is returning to auction on an undisclosed date. It will be interesting to see the story now attached to it. I hope that there will be a public viewing of this diamond. I saw this diamond in December 2011, the only auction preview I needed to reserve a ticket and wait in line. Regardless of its origin, this diamond is still associated with love. For more information on this diamond’s story, please click here.

I hope you have a Happy Valentine’s Day and I look forward to you returning soon for another blog post!