In my last post I mentioned that the Valentine Displays were a little lite on 5th Avenue. Several jewelry store windows were decorated for the Chinese New Year that started on February 5th. For this post I will look at a few factors of why that is and see if those were good reasons for the stores visual merchandising strategy. The two factors I am focusing on are spending for these holiday’s and the number of stores present in the USA and China.
Valentine’s versus Chinese New Year spending
Valentine’s is a major retail holiday in the us in terms of spending. The National Retail Federation put out some data on Valentine’s spending. Below are some highlights.… Read the rest