data analytics

Reevaluating Your Social Media Plan with 3 Lessons from a Tortoise and a Hare

Michelle

Two years ago, this month I started posting on Data in the Rough.  The time felt right to continue working on something I was passionate about, jewelry and analytics. I have not done as much analysis as I would like to but I see that as an improvement not a failure. With the holidays’ over and winter in its last stages, it really is an ideal time for anyone that has made a resolution to reevaluate their goals and benchmark their progress. For me it is focusing a little more on driving insight and results through data around me. One way is to refocus on my social media plan.

I am on the usual platforms: Facebook, Twitter, Pinterest and Instagram.  … Read the rest

Harvard Retail & Luxury Goods Conference: How Brands like Cartier are blending their Heritage with Data Analytics

Michelle

Harvard Business School hosted the 12th Annual Retail and Luxury Goods Conference with a daylong event on February 21. Brands represented at the conference included Richemont, Baume & Mercier, Cartier, Marc Jacobs, Tory Burch and other retailers. The theme of the conference was Reinventing Retail. I attended the conference and felt that the brands I heard were having a message of blending their traditions with insight’s from data. I will include my key takeaways from the two sessions I attended: The Future of Tradition and Innovation with Insight.

The Future of Tradition

Panelists:

  • Mercedes Abramo, President & CEO, Cartier North America
  • Michelle Giguere, Director of Buying, Tory Burch
  • Scott Cameron, Chief Strategy & Business Development Officer , Canada Goose
… Read the rest