best practices

Instagram changes since my first 1000 followers and what can be learned

Michelle

Marketing sites and businesses keep talking about how changes to the Instagram algorithm have hurt engagement. In this post I will look at how I got to my first 1000 followers shortly before the changes took place and how my strategy to grow my following has changed since.

Looking back at all my posts it’s hard to believe I have been on Instagram over 2 ½ years! I started in early September of 2015 to help a designer start and grow her Instagram account. I knew I needed my own account to run my own experiments and see what would be best for my client in the interest of time and resources. I have since ended my working relationship with … Read the rest

For Retailers: Three Ways the Year of the Monkey can become the Year of the Millennial

Michelle

Cover_top_monkeys

For many ringing in a New Year starts on January 1st. For those that are interested in Asian culture or follow the Chinese calendar, the Chinese New Year (the Year of the Monkey) starts this week. So my question for retailers, have you made any business resolutions? If you have put your plans for the New Year in action then great! What is your plan for reaching millennials? You need to have a separate strategy for the different demographics that you hope to interact with in your store and online. Millennials and how to reach them are a common focus in the news and though out the retail industry. So how can you improve your message to refocus … Read the rest