For Retailers: Three Ways the Year of the Monkey can become the Year of the Millennial

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For many ringing in a New Year starts on January 1st. For those that are interested in Asian culture or follow the Chinese calendar, the Chinese New Year (the Year of the Monkey) starts this week. So my question for retailers, have you made any business resolutions? If you have put your plans for the New Year in action then great! What is your plan for reaching millennials? You need to have a separate strategy for the different demographics that you hope to interact with in your store and online. Millennials and how to reach them are a common focus in the news and though out the retail industry. So how can you improve your message to refocus … Read the rest