Hopefully the weather was good for you over the weekend! In Boston it was great weather to be out and plenty of people were! Newbury Street in Boston, a historic street with luxury stores, was crowded with everyone from college students dining outdoors to the tourist crowd walking the street with Chanel bags. I was walking down Newbury Street to view a collection I had seen an ad for on Facebook.
On Friday afternoon I checked my Facebook and saw a sponsored post from Cartier. (See below)
I don’t know if you have purchased an ad on Facebook but in many cases you can get insights on how many have viewed or liked the post. Above you can see the interactive button has a contact us button. Clicking on it only led to the US Cartier homepage with the Boston store hours. If I had been Cartier I would have created an event so you could see who was interested, not just who liked the post. Also an event reminder on Facebook could encourage those that marked they were interested into going before it’s too late.
That post was enough of an invite for me to go see the collection on Saturday and I’m so glad I did. The store was busy so I looked around and found the display in the back of the store, the pieces were divided into four sections. I have photos of two of them below.
After a few minutes a representative of Cartier took me through the cases and explained the meaning behind the collection which I am thrilled to share with you! The photo behind the jewelry in the case is of Paris. The four different display cases each represent a different part of Paris. For example the photo on the left is of the domed building in Paris. A close up of one of the rings in the case is below.
I love the architecture style of this diamond and pink gold ring!
The second case had several pearl items such as the ones below!
his ring and bracelet set, that moves or trembles when worn.
Both the bracelet and ring (above) are made with y
Another fun looking ring appears to be multiple rings but is really one ring! The ring is made of p
The final case had a ring similar to this black jade, diamonds yellow gold ring (pictured below). The black jade ring was on display in the window. There were other rings, one in blue
white gold and diamonds, the other in and yellow gold (they are featured on the Facebook post above). I tried the chrysoprase ring on and found it surprisingly light! Also it is the lower priced of the three rings at $32,700. The black jade retails for $48,300 and the chalcedony is the highest at $52,000.I did mention to the representative I had seen the Facebook Ad and came because of it. I left with a better understanding of the collection, something that is missing on the website. It was a well spent afternoon. If you are interested in seeing more pieces from the collection you can click the link to be directed to the collections site on Cartier in the US.
I hope you like this post! If you are in the Boston area I recommend you check out the collection at Cartier, it’s up through May 31st! If you have any questions please let me know in the comments, others may be wondering the same thing! Check back soon for more posts!
Great post Michelle! I have never been that into the Paris Nouvelle Vague collection but maybe I have to change my mind! I am crazy for that domed ring of pink gold and diamonds. Amazing! I also love that you are talking about what Cartier can do to improve their outreach on FB. So great, that’s kind of thing I would think about too. Honestly, I think Cartier, VCA and Tiffany (and maybe Bulgari too) should hire us as their outreach coordinators, we would be so good at that job!
Thanks Jill! What a dream job that would be to work for the fine jewelry houses! I wasn’t sure about the Cartier Collection as well but it’s hard to walk by the store and not go in!