On July 2, 2014, the Seattle, Washington based company Ring for the 12s earned the 2nd highest amount for a US jewelry Kickstarter Campaign coming to a total of $116,418 with 630 backers. This company has a niche product of selling Super bowl rings to fans. The team to start this was the Seattle Seahawks. The founder of the company wanted a ring for the fans, affordable but still high quality once he found a manufacture that would work with him and his small initial order he then reached out to the public for support.
The Campaign
The goal was set at $7,000, a reasonable move considering the target was Seahawks Football fans. The campaign price for the ring … Read the rest