Luxury brands

Brand Awareness: 365, A Year of Cartier

Brand Awareness: 365, A Year of Cartier

Michelle

I have enjoyed the online lectures and Instagram Live talks by designers, but do you look and say I wonder if that will help my business? It might but there are other ways to advertise that can be just as effective with out having to compete in this industry. I like the online videos but came across something from Cartier that I found refreshing an online magazine you could download called 365, A Year of Cartier. Cartier addressed the stay at home order the world was facing and decided to let you read about what is happening in its company at your leisure. Here are some aspects that I liked about the magazine that might be good for you … Read the rest

Harvard Retail & Luxury Goods Conference: How Brands like Cartier are blending their Heritage with Data Analytics

Michelle

Harvard Business School hosted the 12th Annual Retail and Luxury Goods Conference with a daylong event on February 21. Brands represented at the conference included Richemont, Baume & Mercier, Cartier, Marc Jacobs, Tory Burch and other retailers. The theme of the conference was Reinventing Retail. I attended the conference and felt that the brands I heard were having a message of blending their traditions with insight’s from data. I will include my key takeaways from the two sessions I attended: The Future of Tradition and Innovation with Insight.

The Future of Tradition

Panelists:

  • Mercedes Abramo, President & CEO, Cartier North America
  • Michelle Giguere, Director of Buying, Tory Burch
  • Scott Cameron, Chief Strategy & Business Development Officer , Canada Goose
… Read the rest