Kickstarter

Kickstarter Top Jewelry Campaigns of 2014 in the USA: Anthony Lent

Michelle

AL_1_silver

The third and final part of the Kickstarter series ends with the Anthony Lent Campaign. On June 11, 2014, the Anthony Lent Company earned $56,580 surpassing their goal of $50,000. Anthony Lent is a designer based in Pennsylvania with a showroom in New York City, that has been in the industry for over 40 years. His jewelry has an art nouveau look of a time gone by. He trained as a Goldsmith in Germany, taught at the Fashion Institute of Technology, and with the help of his two sons wants to launch some of his pieces in sterling silver. His work is mostly in 18K gold which for my generation can be too expensive to buy. Anthony Lent has … Read the rest

Kickstarter Top Jewelry Campaigns of 2014 in the USA: Ring for the 12s

Michelle

On July 2, 2014, the Seattle, Washington based company Ring for the 12s earned the 2nd highest amount for a US jewelry Kickstarter Campaign coming to a total of $116,418 with 630 backers. This company has a niche product of selling Super bowl rings to fans. The team to start this was the Seattle Seahawks. The founder of the company wanted a ring for the fans, affordable but still high quality once he found a manufacture that would work with him and his small initial order he then reached out to the public for support.

The Campaign

The goal was set at $7,000, a reasonable move considering the target was Seahawks Football fans. The campaign price for the ring … Read the rest

Kickstarter Top Jewelry Campaigns of 2014 in the USA: Vincero

Michelle

 

I am breaking this third part into three more posts.This is post 3A:

On September 8, 2014, the Vincero Collective became the highest grossing Kickstarter Campaign for Jewelry in the USA for 2014. The goal set at $40,000 was tripled to the end sum of $132,349 with a total of 323 people helping to fund this campaign. The item was Italian Marble watches, a luxury item at a more affordable price.

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The Campaign

Vincero launched their campaign on August 4, 2014 lasting 35 days. They not only exceeded their goal they made it to one stretch goal, that was $115,000. They had seven levels of sponsorship each with pictures and detailed descriptions of what the sponsor would be getting. … Read the rest

Kickstarter Campaign Analysis : Part 2: Using Data to Improve on Kickstarter Best Practices

Michelle

Hopefully you found some interesting information from part 1 of my Kickstarter series. For part 2 I will dig a little deeper into the success and failures of Jewelry Kickstarter Projects using data from Kickstarter and data collected by me from the 2014 jewelry projects listed on Kickstarter. We will look at Kickstarter projects by month, then by region and look at best practices for improving your strategy if you are looking to create a Kickstarter campaign.

Kickstarter numbers for 2014 lists some charts on how 2014 overall did, with trends. Some are listed below, the first is project successfully funded by month. Note: These are for the entire world, not just the USA.

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August is the clear winner of … Read the rest

Kickstarter Campaign Analysis : Part 1: Using Kickstarter Statistics to Understand Trends

Michelle

Even though 2014 is over and we are nearing the end of 2015 reflecting on the past can better prepare you for the future. If you are thinking of starting a Kickstarter project to boost exposure for your brand and gain some funds to grow your business or have heard about Kickstarter projects and are interested in learning some facts about those projects this story is for you! I am starting a three part series on Kickstarter projects. The first one is about the overall successes and failures of projects by categories created by Kickstarter. I will drill down to look at jewelry projects of 2014 that were from the USA.

Some background information, Kickstarter started in 2009 and has … Read the rest