Data in the Rough

When you think of the name Faberge, what image comes to mind? An imperial egg created for the Russian Royal family is a common image brought to mind when mentioning this famous jewelry house. The first images in the movie, Faberge: A Life of Its Own, took the viewer to an abandoned and run down house near Saint Petersburg. There were no diamonds, enamel or gold to view as the viewer got to understand the real meaning and splendor of Faberge.

The house belonged to the Faberge family. The family fled going abroad during the Revolution that overturned the Russian Royal family. The house was vandalized as those that stayed behind looked for anything of value to sell. Before the … Read the rest

L’ÉCOLE Van Cleef & Arpels has finished its two week program held in New York at the Cooper Hewitt Museum. I attended a two part class on Saturday June 6^th entitled, Discover the Gemstones and Recognize the Gemstones. I have never taken any of the courses offered in Paris and was thrilled for the opportunity to experience this world, closer to my own. I’ll look at the people, the gems and the education on how to better understand gemstones.

The staff that greeted me, got me signed in quickly and directed to a room where I could get some early refreshments and start to talk with other students. These students were not all in fashion or jewelry design, … Read the rest

I didn’t give a damn about going to the party or being at the party, it was getting dressed for the party.~ Iris Apel

In the new documentary Iris by the late Albert Maysles, Iris’s blunt and honest statement summed up her philosophy on life and her fashion sense. Life is the journey not the destination.

Iris was told from an early age that she wasn’t very pretty. A comment that would drive many woman to seek alternative methods to achieve ideal beauty, but not Iris.

For women lining up to see this fascinating documentary, the take away is not dress differently to be fashionable but dress for you. If it looks good and feels good that should be … Read the rest

These gems have life in them: their colors speak, say what words fail of. ~George Eliot

The jewelry on display spoke volumes of the beauty, fun and extravagance that comes with donning these phenomenal works of art. The display of jewelry was cased in glass on a stand that also had a picture of the celebrity wearing the piece and a marker of where the event was at that the celebrity wore the item. The CEO of Fred Leighton, Greg Kwait was there for the event. The event held on April 14, 2015 drew in a number of socialites who either knew of the brand or were there in support of the newly renovated Dorfman Jewelers in Boston. Dorfman has … Read the rest

The last post looked at items inspired by a movie, another way movies can have an effect on retailers is by making movies a way for consumers to window shop. There are plenty of examples of how certain retailers handled the interest in their product featured in a movie. I have photos from items that were featured in a film. You can try and guess the film then scroll down for the answer.

Movie products 1: Hint these were featured in films from the 80’s

In the last post I looked at how the movies Disney creates can be used to help inspire a smaller business in its relationship with a product. Disney creates movies keeping in mind the revenue … Read the rest

‘Movies can and do have tremendous influence in shaping young lives in the realm of entertainment towards the ideals and objectives of normal adulthood.’ – Walt Disney

Movies can and should inspire the audience to look at life differently. Most can relate to seeing a movie as a child and taking the characters and stories with you. You dreamed… You imagined…You felt good.

The Movie Industry has had a long relationship with the Jewelry Industry. Getting jewelry on a celebrity is a big plus to marketing and branding that company. As a retailer there are other ways to have Hollywood be an inspiration to your business. The Walt Disney live action film Cinderella has hit the silver screen and everywhere … Read the rest

I frequently go on Facebook to keep up with what my friends are doing, as many people do. I also go on to see what jewelery stores and designers are up to. Several weeks ago I went online and saw this message and photo from Chopard.

The message reads:

 

 

 

 

 

 

 

 

 

 

It’s a beautiful looking ring and when I went to New York last week I couldn’t help but take Chopard up on their offer. I really wanted a photo of my own but at the time I wasn’t … Read the rest

‘Seek thee out a diamond in the rough’ the command echoes through the starry skied desert as the entrance disappears to the fabled lamp. There’s a lull as Jafar and the audience take in this statement. What does it mean to Jafar and what is the next move he makes? Jafar uses magic next to reveal the right person to go into the cavern.

If only something like that existed for us to improve our choices. To have the magic to find a better love match, recommend a movie or pick out the right items for our beauty routine. Actually there is something, analytics which can work like magic and is used on dating sites, Netflix and Sephora.

Analytics can … Read the rest