town and country

Why doesn’t the Jewelry Industry put out a Superbowl Ad?

Why doesn’t the Jewelry Industry put out a Superbowl Ad?

Michelle

Last month roughly 102 million people watched the Super Bowl and 23.6 million tuned in to see the glamour, gowns and winners of the Oscars. Town and Country put out it’s February 2020 edition with the 3rd Annual Jewelry Awards and after the first two events I thought, who is this really reaching, and should the Jewelry Industry think about a different strategy to reach consumers?

I’ve done a more detailed analysis on the last two awards issues here and here last year. This time I’m going to ask some bigger questions that might get you thinking about how you want to market your company. Let’s first look at how Town and Country presented the awards this year.

Town … Read the rest

2nd Annual Analysis of Town & Country Jewelry Awards

Michelle

It’s that time of the year again! The 2nd Annual Town & Country Jewelry Award results are in! I analyzed some pieces of the awards last year and you can read it by clicking the link. I’m not going to go through all those points from last year. I want to only look at one main issue I had with the awards and focus on how the awards have moved forward.

If you are a subscriber to Town & Country magazine you probably got a cover like this with your magazine last week.

Anne Hathaway in a multi-colored dress with a long rose gold earring. The rose gold earrings are by Vhernier, named innovator of the year in … Read the rest

Analysis: Town and Country 2018 Jewelry Awards

Michelle

We are in award season right now. Movie and music awards have been reported on. The Super Bowl has been played in a winner take all game. Even the jewelry industry bestowed some awards. These awards were acknowledged in Town and Country’s February issue, the first issue to have a jewelry awards section. My question is for all award ceremonies, why? These results can be subjective. A bad call from a referee or hint of cheating leaves questions for the fans and some fierce debates. Music and movies are like art, what determines the best story or actor? I feel like jewelry is the same way. If you are not listed in Town and Country are you less of a … Read the rest

Fall Favorites to be looking forward to in the Jewelry Industry

Michelle

What does the end of summer mean for you? I have been traveling some and look forward to sharing that later in my posts. So the end of summer travel is approaching. Fall is almost here. So what does that mean for the jewelry industry and for you? It is the start of the upcoming holiday season! I am looking forward to the Fall fashion magazines, new jewelry collections and the auctions!

More specifically I am looking forward to the reopening of the Cartier Boutique in New York! For those that have been by Cartier on 52nd know that it has been under major renovations. Thankfully those renovations will soon be complete and you will be able to visit the … Read the rest