social media strategy

Why starting a Project because you have the time is a Bad Strategy

Michelle

It’s hard to avoid the topic of the current events taking place. Many of you reading are probably in the same situation as I am requested to stay in to ‘flatten the curve’. I’ve enjoyed saving time by not commuting to work but I’m not embracing it as much as others. I have noticed several businesses trying to update their Instagram accounts more, email messages of how they are responding to Covid-19 etc. It’s good to see businesses trying to adapt but what will become of these strategies once the quarantine is over?

If you are thinking of starting a new project something to think about; is it because you have the time now? If it deals with your business … Read the rest

What would you do with an extra day?

Michelle

For some there are not enough hours in the day and others need a day to catch up. So, what would you do with an extra day? On February 29th I went to New York City to see the Dresden Green Diamond at the Metropolitan Museum of Art before the exhibit ended on March 1st. I was cutting it close but I’m glad I went. It gave me time to think about what I love doing.

Dresden Green Diamond at the Met

Walking around New York I was excited and curious to see all the changes that were talking place with some of the stores. Bulgari looks to be expanding, Piaget moved, and Tiffany renovated their flagship … Read the rest

A Photo Worth 1000 Likes

Michelle

As I continue to work on improving my social media standing after a brief hiatus, I look back on what worked for me in the past with a photo that got 1000 likes in 24 hours. Repeating my successes is important but for this post I look at what I can learn from my past, understand a little better how Instagram works and of course review some basic metrics.

In a previous post I talked about a post that ‘trended’ on Instagram and got me to 1000 followers. Trended for this post means it made the explore page and was found organically. I have had posts that have resonated well with my followers but do not always make … Read the rest

How to comeback from a Social Media Hiatus

Michelle

Are you struggling to keep up with your social media? Do you take long breaks between posting or wish you could call it quits? I took a month-long social media hiatus and started back tonight after reflecting on why I am really doing this. I discuss how I got to this point and what helped me refocus.

It’s like anything else you put off, once you find something else to do or a reason to stop; time slips away and you return to the task and see how much work you still have. Sometimes you do need a break. I took one recently from my Instagram and other social channels. It can get overwhelming not only balancing another job, but … Read the rest

Putting the ‘Social’ back into my Social Media

Michelle

I keep my blog focused on jewelry, but for two months I’ve been silent. To my readers I apologize. Blogging is not my main job. The role of business analyst has been what has paid my bills. In early April, my current job at a retail eCommerce company outside of Boston Massachusetts ended due to a poor holiday season. For the retailers out there, I’m sure you can empathize with that struggle.

I signed up for unemployment and am actively seeking a new job opportunity. What does this have to do about jewelry? Not much, it does have an impact on my blog and social media strategy. The quote that comes to mind…

I would not go so far to … Read the rest

Reevaluating Your Social Media Plan with 3 Lessons from a Tortoise and a Hare

Michelle

Two years ago, this month I started posting on Data in the Rough.  The time felt right to continue working on something I was passionate about, jewelry and analytics. I have not done as much analysis as I would like to but I see that as an improvement not a failure. With the holidays’ over and winter in its last stages, it really is an ideal time for anyone that has made a resolution to reevaluate their goals and benchmark their progress. For me it is focusing a little more on driving insight and results through data around me. One way is to refocus on my social media plan.

I am on the usual platforms: Facebook, Twitter, Pinterest and Instagram.  … Read the rest