The Pinky Ring Campaign: Analyzing a Potential Trend

Which is more important the product or the marketing? A combination of both is best for getting sustainable results for your business but if you needed to choose one area to improve what would you choose? For the company, Fred and Far, they are focusing their marketing campaign on a common item in the jewelry industry a diamond ring. The marketing gimmick is that the diamond ring is for your pinky. The meaning is to represent self-love. This is not to be confused with a signet ring, that can also be worn on your pinky finger.  I heard about this pinky ring from an article from JCK (Jewelers Circular Keystone), that publishes a jewelry insider magazine and has … Read the rest